The logo mark is inspired by the process of bringing pencil to paper, highlighting the drawing process, while at the same time creating a monogram.

The stationery relies on the use of dynamic lines and active white space, as it utilizes an interchangeable color scheme based on construction materials, and an adaptable logo.

//Art Direction + Design

Taking inspiration from the underlaying femininity of Art Noveau, the logo celebrates womanhood and its power. Boudoir photography, due to its erotic nature, is often misunderstood, so it was important to highlight a woman's independence and boldness. This strength was mimicked by using thick strokes and geometric tendencies, which, in turn, contrast the traditional color choice and decorative font.

//Art Direction + Design

Nonprofit

The logo for the NY-based organization serving the homeless represents the story of clients moving from down-and-out to standing tall. The mark conveys a message of hope and achievement, a symbol of radiating energy.

//Art Direction + Design

Given the brand’s extensive reach, the guidelines provide direction for logo usage, color, photography, visual elements, and iconography usage.

// Art Direction + Design

Logo design and brand guidelines. Given the small size of the organization, the brand development was basic and centered around the logo, color palette, typography and photography.

// Art Direction + Design

I developed a language comprised of geometric shapes and adaptable dot patterns (a node to AI) to create energy and movement around the document’s content.

// Art Direction + Design

The brand’s dynamic color scheme takes center stage as the engaging element for this infographic heavy document.

//Art Direction + Design

Both brands are represented equally by selecting complimentary visual elements from each. This visual balance allows for a seamless representation of the organizations’ collaboration.

//Art Direction + Design

Following the pre-established visual guidelines, I reinforced the information’s hierarchy and structure, and utilized images that were sure to evoke emotion, as to provide a tissue of empathy and importance to the document’s content.

//Art Direction + Design

The posts for social media utilize the brand's dynamic waves and vibrant color story in order to frame the messaging in an orderly, and yet impactful manner.

//Art Direction + Design

Digital Ads promoting travel-focused offerings. The images reflect the experience and excitement of travel as the point of emotional connection.

//Art Direction + Design

Motion graphics for social media usage.

Printed booklet for client in-person event. The layout is structured, functional and bold, with breaks of vibrant color and change in copy orientation (subtitles), a reflection of the company's dynamic product.

//Art Direction + Design

The ads are part of separate campaigns highlighting the digital offerings of the print travel publication. In order to garner attention, the creative conveys the discovery aspect of travel and its possibilities.

//Art Direction + Design

Self-mailer design for card delivery. The creative aims for clear and sophisticated communication, framed by the bold colors and graphics.

//Art Direction + Design

The inspiration came from the musician's upbringing and musical influences’ distinctive cultural characteristics. The elements are represented by overlapping layers of texture while adding structure and impact with bold lines/shape.

The result is hopefully a visual representation of the intricate, sophisticated, and rich sound.

// Art Direction + Graphic Design

Similarly to the album cover, the color and bold shapes bring focus to the title. However, given the care-free energy of the song, the color changes to a warmer, and brighter hue.

// Art Direction + Graphic Design